The history of the company and the brand

Chronology

The Trevira brand

The Trevira brand started life as a linguistic error and in truth this happened long before 1956, the year it was first used as a brand of polyester fibre. “Trevira” had already made its entry into the trademark register in 1932. This was at the hands of Adolf Kämpf, plant director of what was then an artificial silk factory in Bobingen, near Augsburg. Professor Paul Schlack who was himself plant director from 1946-1947, recalls: ”Kämpf wanted to take the trademark from the Latin name of the city of Augsburg, but actually this was not Augusta Treverorum, as he thought, (which is Trier), but Augusta Vindelicorum. “While the mistake was cleared up, the trademark stuck – its use changing with the times. Sometimes it was not used at all, until at the start of the fifties Schlack claimed it for the factory in Bobingen for the process of approving “second-hand goods”. Ultimately it provided the name for the new polyester fibre from Hoechst in 1956.

The beginning of Trevira production

At the end of 1954 Werk Bobingen, which had belonged to Hoechst since 1952, started production of staple fibres in polyester, then the latest innovation in the still young man-made fibres market. For the product launch on the German market Hoechst initially distributed the new fibre in conjunction with the Vereinigten Glanzstoffabriken (later ENKA), under the Diolen trademark. The start of 1956 saw the addition of continuous thread (filament yarns), initially under the Trevira name. First production of the new fibre in 1956 amounted to just 5.000 tonnes - which was to become over a million tonnes worldwide by the time restructuring came about in 1996.
The Hoechst polyester division expanded rapidly, with plants in Berlin, Bad Hersfeld, Gersthofen, Offenbach and also abroad. In the seventies came the takeover of texturers Ernst Michalke and Kaj Neckelmann in Denmark (today Trevira Neckelmann). In 1987 the American Celanese was added and after reunification the man-made fibre combine in Guben.

 

The multiple end-uses of the new fibres

From the outset the basis of the fibre’s success not only lay in increasing consumption, but also in the great variety of applications it possessed. The new fibres were used in clothing, home textiles, technical applications and nonwovens. An article that appeared in the initial years enthuses about the possibilities of the new fibres – to date not exceeded by any other known material, ranging from heavy brocade, velour, Jacquard, muslin, and taffeta to net curtain. Either woven, warp or weft knitted, any fabric construction was possible, in every conceivable blend, and all remaining easy care and non-iron to boot. The finishing of materials could produce any handle required, from the stiff furnishing fabric to the silken elegant drape of evening wear. Finally, heat-fixing brought permanent pleats into materials that were otherwise crease-free. “Made-to-measure fibres” started their victory march in all kinds of textile applications, in the first instance in clothing.         
The brand was launched with a unique advertising campaign, involving adverts in the trade and general press, placard campaigns across the whole Federal Republic and radio and TV slots. The first advertising jingles were even rhyming: „Trevira schenkt beim Tragen Wohlbehagen“ (Trevira feels good to wear) and there was even a Trevira song („Sie gewinnen mit Trevira..., Unverwüstlich sind Plissees und Bügelfalten...“).(You win with Trevira, Pleats and creases last for ever). The brand was advertised in fashion shows not only in Europe but in Latin America as well. The Trevira Studio shone with the collections of famous designers such as Lagerfeld, Castelbajac and Piattelli. Products for sportswear became familiar to a wide public through huge sponsorship campaigns. The Trevira tie, the non-iron Trevira trousers and the non-crease suit in Trevira 2000 are today still familiar to most people over 40.

 

The change of the business

Following the fibre crisis at the end of the seventies the business gradually changed from commodities to increasingly specialised functional fibres and yarns. These included microfilaments for light fabrics and fleece materials, low-pill fibres for outer and corporate wear, elastic yarns, special types for nonwovens and technical applications, for the automotive industry and for hygiene products.  They came in small quantities rather than in mass production, but they were high-value, essential and tailor-made.
From the outset there was also a large role for home textiles, today the most important sector for Trevira. The product range extends from drapes, decorative and upholstery fabrics, to carpet fibres. Yet here, too, the portfolio began to change towards specialties early. In 1980 one such was Trevira CS, a flame retardant fibre, which from its launch recorded ever-rising growth rates and is today the star product of the company. With over 1000 flame retardant Trevira CS fabric collections for the home textiles sector worldwide, Trevira is the market leader in this segment. Since then the range of flame retardant fibres and yarns has undergone a steady flow of changes and innovations. Nowadays it offers a variety of different finishes, from fine flat monofilaments for taffetas, to coarse textured yarns for upholstery. They are now available in a number of titres and as staple fibres in an antimicrobial version

 

Company and brand in a new look

The company itself changed in parallel with the expansion of the portfolio. The last relaunch of the Trevira brand in autumn 2000 coincided with the final farewell from the Hoechst concern, which had commenced the hiving-off process in 1994. Changes in ownership since 1996, restructuring, transfers and the closure of sites, all marked the path of Trevira from a former division of the world’s largest polyester supplier to a European manufacturer of textile specialty products.
Reflecting the numerous fields of application, the variety of the Trevira sub-brands extends today from Trevira Micro for lingerie and active sportswear, via Trevira Fill for bed linen, to Trevira CS and Trevira CS Bioactive for contract textiles. Yet today Trevira is more than simply a brand. Trevira also means service. The company offers its customers support in developing trends and fabric innovations, it provides assistance with entry into new markets and takes over important certification (for instance IMO certification for Trevira CS for use in cruise ships).
It is true that there is no longer a Trevira tie today and the “Trevira 2000” label in suits is called Trevira Perform. Yet the company has completed the transformation from a synonym for easy care clothing to the hi-tech textile for every kind of application. Standing today for tailor-made hi-tech products, Trevira faces the future with optimism.

 

Contact us!

Your Trevira contacts worldwide

  • Argentina

  • Bulgaria

  • Uruguay

  • Canada

  • USA

  • China

  • Columbia

  • Croatia

  • Slovenia

  • Czech Republic

  • Ecuador

  • Turkey

  • Spain

  • Peru

  • Egypt

  • Finland

  • France

  • Germany

  • India

  • UAE (G.C.C.)

  • Italy

  • Japan

  • Korea

  • Mexico

  • Morocco

  • Poland

  • Portugal

  • Romania

  • South Africa

Uruguay

Representaciones Diego Giucci

Avenida Bolivia 1519
11400 Montevideo
Phone +598-2619 6919
Directions

Bulgaria

IGM - TEXTILE LTD

Bl. 36 Ap. 27

Ivan Michalkov

Tsar Osvoboditel str. 7
2500 Kuystendil
Phone +359-78 52465
Phone +359-88-269146
Fax +359-78-52465
Directions

USA

Trevira CS Marketing & Downstream issues North America

Celeste Ramsey

319 Fayetteville Street #213
Raleigh, NC 27601
Phone +1-919-637-2849
Directions

PR China

Ms Jenny Zhang

Room 405

No. 95, Chi Feng Road
200092 Shanghai
Phone +86- 21-6555-4178
Directions

Columbia

Columbia Wetton-Flanagan Ltda

Calle 20 Sur No. 2755 Of. 9980 San Lucas Plaza - El Poblado
Medellin - Colombia
Phone +574-271 6142
Fax +574-271 6135
Directions

Croatia

Croatia, Slovenia Domino-Prom d.o.o.

Zeleni trg 4
10000 Zagreb
Phone +385-1 61 99 662
Fax +385-1 61 99 664
Directions

Czech Republic

Marketing Office Trevira CS

Hana Foltánková Topiarzová

Trýbova 12
602 00 Brno
Phone +420/725 593 473
Directions

Czech Republic

LIME TEX s.r.o.

Jiri Junek

Louka 347
696 76 Louka
Phone +420 481 382 783
Phone +420 602 109 145
Fax +420 481 382 783
Directions

Ecuador

Ecuador, Peru Representaciones Teixidor Cia. Ltd.

Av. El Inca 2069 y Gepi
07-104 Quito
Phone +593-2-225-6175
Fax +593-2-46-4453
Directions

Egypt

Egyptian Textile Consulting

Mohamed Rabie

45, Nobar St.
Cairo
Phone +20-2-26879242
Fax +20-2-26879264
Directions

Finland

Alfr. Wilén & Co Oy

WTC Helsinki Airport

Lentäjäntie 3
FI-01530 VANTAA
Phone +358 (0)10 281 3321
Phone +358 (0) 40 708 7336
Fax 358 (0)10 752 0050
Directions

France

Trevira GmbH

320 Avenue Berthelot
69371 Lyon
Phone +33 4 72 78 77 01
Fax + 33.9.70.62.38.73
Directions

Germany

Trevira GmbH

Philipp-Reis-Str. 4
65795 Hattersheim
Phone +49-8234-9688-2222
Fax +49-8234-9688-5342
Directions

Germany

Trevira GmbH

Max-Fischer-Strasse 11
86399 Bobingen
Phone +49-8234-9688-1111
Fax +49-8234-9688-5147
Directions

Germany

Trevira GmbH

Forster Straße 54
03172 Guben
Phone +49-8234-9688-3333
Fax +49-8234-9688-5352
Directions

India

Manas Innovations Pvt Ltd

Shop No. 19

A1 403, Prestige Garden, Near Nitin Company, Almeida Road Paanchpakhadi, Thane West
Maharashtra 400601, India
Phone +91 22 4100 9566
Phone +91 9594 666 868
Directions

U.A.E.

UAE (G.C.C.), India (Marketing office Trevira CS)

Nader Hassan

P.O. Box 487

Dubai U.A.E.
Phone +971-50-3417968
Fax +971-50-1540233

Italy

Succursale Italiana

Via Paolo Lomazzo, 58
20154 Milano
Phone +39-02-3191-1400
Fax +39-02-3191-1461
Directions

Japan

Inter Textile Innovation

Sadao Tsuuchi

6F, Sakurahonmachibashi Bldg, 8-6

Chuo-ku
Osaka 540-0029
Phone +81-6-6937-5511
Directions

Korea

Korea Trading Liaison Co., Ltd

Hibrand Living Mall 215 Yangjae-dong, Seocho-Gu
Seoul Korea, 137-130
Phone +82-2-2155-3566-8
Fax +82-2-2155-3569
Directions

Mexico

Enrique Ruiz Montelongoa

Pedro Infante # 902 Frac La Joya
Queretaro 76180
Phone +521-44 22 19 32 69
Directions

Morocco

Alfibrama S.A.R.L.

Alvaro Lopes

Rue Georges Saind Val Fleuri Appt. 11
Casablanca
Phone +212 - 522 984646
Phone +351 - 93 200 16 16
Fax +212 - 522 995952
Directions

Ecuador

Representaciones Teixidor Cia. Ltd.

Av. El Inca 2069
07-104 Quito
Phone +593-2-225-6175
Fax +593-2-46-4453
Directions

Poland

TGF Fibres Tadeusz Godala

Granitowa 2 90-001
93-521 Łódź Poland
Phone + 48 42 684 0873
Phone + 48 601 300 116
Fax + 48 42 661 4685
Directions

Portugal

Trevira GmbH Sucursal Portugal

Carlos Oliveira

Rua Dr. Carlos Felgueiras
4470-157 Maia
Phone +351-91 759 29 94
Fax +351-22 321 82 48
Directions

Romania

Romania S.C. Neotex International S.r.l.

Bloc 1, sc. 3, parter, ap. 67

Str. Barbu Văcărescu 4
020271 Bucuresti
Phone +40-21-212-47-95
Fax +40-21-211-73-98
Directions

North America

Trevira North America LLC

Thomas Hesse

5206 Leonardslee Ct.
Charlotte, NC 28226
Phone +1-704-910-0970
Phone +1-704-488-8091
Fax +1-704-496-2157
Directions

South Africa

Estee Louw Agencies cc

Boschendal Road 18
van Riebeeckshof 7530
Phone +27 21 913 6528
Phone 082 776 0997
Fax +27 21 913 2618
Directions

Spain

David Borràs

Martin Diez 124 2º
08224 Terrassa (BCN)
Phone +34 609 778 228
Directions

Turkey

Akcan Tekstil Mümessillik Sanayi Ve Ticaret Ltd. Sti.

Eğitim Mahallesi, Poyraz Sk. 28-3
34722 Kadiky-Istanbul
Phone +90-216-330-02-40-45
Fax +90-216-330-02-39
Directions

U.A.E.

UAE (G.C.C.), India (Marketing office Trevira CS)

Nader Hassan

P.O. Box 487

Dubai U.A.E.
Phone +971-50-3417968
Phone +971-50-1540233

Uruguay

Representaciones Diego Giucci

A4v. Bolivia 1519
11408 Montevideo
Phone +598-99 614 994
Fax +598-25600 2737
Directions