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Trevira press kit for Heimtextil 2015

Trevira GmbH & Trevira CS: Geschäft, Aktivitäten, Projekte Kontrollen gegen Markenmissbrauch Fabric Creativity Competition Nr. 3: Die Gewinnerstoffe 2015

Trevira GmbH & Trevira CS: Business, activities, projects

Trevira GmbH: current business position and outlook

Business in the polyester specialties at Trevira continues on the whole to proceed in a very solid and pleasing fashion. For 2014 the German fibre manufacturer anticipates a turnover similar to that of the previous year (ca. 250 million €).

Economic activity in the euro area remains weak, while export business in overseas markets, which has shown a steady rise in recent years, could be further expanded.

The restructuring steps taken over the past years at Trevira have brought about a further improvement in profitability. At both sites there has been considerable investment in optimising processes, infrastructure and in plant. Alongside comprehensive measures in filaments, future projects were set in motion also in the fibres unit, such as an on-site boiler house for the production of process steam and a conversion plant; both projects were officially commissioned in the autumn.

Trevira CS – business with flame retardant products

Despite a difficult economic background and a continuing slow-down in investment, especially in the (south) European contract market, in the 2014 business with flame retardant fibres Trevira succeeded in generating volume growth of 4-5 % over the previous year.

Here growth was achieved both in the traditional textile sector and in technical applications (nonwovens). Nonwovens were also notable in showing a significant volume rise in the spun-dyed segment, which should continue into the coming year. Alongside this there are at present a variety of qualification processes running with North American customers. These promise a solid basis for more growth next year, given a positive conclusion.

 

Business in flame retardant filaments also made stable progress in 2014, showing a slight rise on the previous year. The many new developments in Trevira CS on the market are cause for an optimistic outlook in the New Year. Particular mention should be made here of the ongoing positive development of textile materials incorporating Trevira low-melt yarns, which are being used in the sun protection and acoustics sectors.

We also see good future prospects for business in Asia, as higher fire safety standards gain more ground there. These offer potential to supply producers for local use, but also for high-end collections from Europe. Meanwhile Trevira CS is also being used in China, in hotels, the office sector, as well as in public buildings such as theatres.

What sets Trevira CS aside from other FR products is the wide variety of fibre and filament yarn qualities available, together with the provision of services catering for the whole textile chain. The market has seen the introduction of UV stabilised yarns in new products for use in upholstery and decorative fabrics for the outdoor sector (cruise ships, hotels, restaurants etc.). These are currently in the implementation and field test phase at a number of customers. At the yarn level another new development can be seen in Trevira CS filaments on the basis of 100% recycled bottle chips. Forming part of the sustainability concept, they will cover new fields of application.

Based on new polymer modifications, these product developments are set to open sales opportunities not only in the contract sector, but also in technical applications and in the private market.

Trevira CS: International presence and an established customer club

In 2014 the flagship brand of Trevira was present not only at important international fairs for furnishing textiles (Heimtextil, MoOD), but also at special international sector events, such as for the hotel sector (various Matchmaking Events and the Independent Hotel Show in London), or in the health sector (Hospital Build in Dubai). Together with the local representatives of European editors, Trevira presented at the second Trevira CS China Day in Shanghai the latest Trevira CS collections to some 150 architects and designers operating in Asia. In addition, for the third successive year American suppliers were again able to familiarise themselves with collections of European weavers at the Trevira CS Jobber Day in New York.

The Trevira CS Club system has meanwhile become established and the Gold and Silver members for the year will again be selected at the January Fair.

Alongside the contract business, the private market is increasingly becoming the focus of Trevira activities, as Trevira CS fabrics are being used here too. The urge to buy is not based as much on flame retardant properties of the textiles as on design aspects and easy care properties. For this reason Trevira, as co-initiator along with customers and partners, and with the active support of the German Wallpaper Institute team, launched and sustained the "Initiative Textile Räume", which seeks to promote the sale of home textiles in the German-speaking market.

Trevira increases its focus on brand control

Trevira has considerably intensified its activities in the area of brand control. The control measures involve not only monitoring flame retardancy, the feature safeguarded by trademark testing, they also include chemical tests and analyses. These guarantee that only the Trevira raw material for flame retardant fibres and filaments is being applied in textiles reaching the market under the Trevira CS brand.

Trevira identifies two tendencies in particular that make it necessary to increase controls. In the contract market pressure on prices has been growing for years, leading to the use of non-branded FR polyester. In addition, the rise in use of Trevira CS materials in markets outside Europe has made it harder to maintain transparency along the supply chain. At international level, however, the awareness of customers and users has today increased to a level where they engage Trevira for clear identification of Trevira CS fabrics, with the result that the company can take all necessary steps. Trevira is also firmly confronting the manipulation of documentation. In 2015 the company will invest in its existing trademark data base, so that in future the administration of the Trevira trademarks will be operated more efficiently.

"The Trevira CS brand stands today for safety without compromise and for fabrics that lead the way globally in quality and design. More than ever these trademark values must be protected. We shall therefore stop any misuse of the brand and, after all to protect our customers, we shall also ensure that only materials able to provide evidence of the appropriate trademark approval, are allowed to bear the Trevira CS brand", states Klaus Holz, CEO of Trevira.

Trevira CS Fabric Creativity Competition 3: The Winners 2015

For the third time Trevira invited suppliers of Trevira CS fabrics to take part in a creativity competition, within the framework of the customer club concept. With its focus on especially innovative developments in Trevira CS, the competition gives each fabric manufacturer and supplier the opportunity to gain additional points – and also a claim to more services. All entries are acknowledged. Some 100 fabrics were entered on this occasion and from these a panel of three experts selected 10 winning materials, along with 5 qualities that received special recognition. Criteria applied in classifying the entries were degree of innovation, technical execution, suitability for the contract and/or private market, and trend setting.

Members of the panel were Prof. Bettina Göttke-Krogmann (Burg Giebichenstein - Kunsthochschule Halle), Lars Leppin (CEO Lars Leppin GmbH im Stilwerk, Berlin) and Natalija Zimmermann (interior designer and stylist, BZ.Bildung-Beratung-Innovation, Leipzig).

The Winners:

Création Baumann: Article EFLORA 

The article Eflora combines a variety of design techniques: two shapes are cut by laser from the material; they are then stuck together by hand – without a single stitch – to form rosettes bursting forth. The sticking technique is familiar from its origins in felt processing. Eflora is available in panels measuring 140 x 300 cm, a very good size in terms of end use. The handwork is done by a regional workshop for the disabled in Switzerland and the panel stressed in particular the technical perfection of the finish. The firmness of the cut in the fabric ensures that except for one seam no other sewing is required. The three-dimensional effect gives the fabric a very lively impact, creating a fine play of light and shade against the light. Used also as a space divider, it offers highly individual design opportunities. In extravagant curtaining it is highly suited to both the private and contract markets.

Gebrüder Munzert: Article SOFT DUO 5.7, Collection PIVOT 

A fabric to satisfy high demands, it is an exemplary combination of the qualities of durability and fastness with aesthetic criteria. The name is fully merited; as it not only has a soft feel, but looks that suggest soft-focus processing. There is a striking soft grey sheen that covers it like a silver veil. Soft Duo has chenille in warp and weft, and the fabric offers two-sided use. It gives an impression of great comfort, making it suitable for use both in the hospitality and residential sectors. The panel judges it to be good for upholstery and also for heavy curtaining, as stage curtaining for example. It could also be used in hotels for bed runners.

Jenny Fabrics: Article 50701-10587-0052-160

This is a semi-transparent Jacquard with a light, intentional stripe pattern, giving a classic effect of understatement. It offers optimal screening, without making one feel shut in. It hangs well with a fine drape, recalling worsted qualities in wool. A heavy material, sophisticated, elegant, masculine, usable everywhere.

Kinnasand: Article HAIKOMO

Haikomo stands out with its balanced use of warp and weft. The combination of monofilament with a linen-like yarn creates a textile structure recalling cross-hatching. In harmony with the colouration, the impression is one of tinted glass. The material has a grainy feel and fine drape, and comes in widths of 330 cm. It possesses natural grace and is suited to both contract and private markets.

Lelièvre: Article METALO M1 GLACIER 727-02

Metalo is a complex Jacquard weave produced from two weft yarns. This results in an opulent, rich satin with dull-shiny effects. Its pleasant feel enhances the sense of value. The combination of hazy contours with graphic elements makes for a very picturesque design, giving the impression of an optical illusion. The sheen lends the material opulence, which is broken by the use of graphic elements. The panel finds the fabric suited for use both in a classic milieu, a residence for example, and also as a dynamic contrast to concrete and steel.

 

Svensson Markspelle: Article KHAKI 3745

Khaki is a light, but stable upholstery fabric with a grace that recalls firm linen. The first impression is that of a monochrome fabric, yet on closer inspection the differentiated shading reveals a depth achieved through the use in the weft of two yarns, closely related in colour, and a black thread in the warp. The grainy structure of the article stands for modern design – classic, contemporary and high-value.

Nya Nordiska: Article KITO CS – 01 ivory

The article Kito is the result of very elaborate work. Stripes from the same material were set on a filament non-woven base, recalling Japanese paper. A crash technique was used in addition. The fabric makes a very lively and organic impact. The panel found the article to be a conversion of a non-woven quality into a decorative textile fabric, doing fullest justice to the material. The product is further enhanced by the very modern interpretation of the crash look. The fabric imparts a very fine effect against light, when used diagonally and lengthwise. The excess width of 330 cm makes a variety of applications possible. It is particularly suited for use in the private residential sector.

Panaz: Article VOYAGER / Edison

Voyager is a patterned twill material – a decorative fabric that is also very good for accessories. The surprisingly soft feel, the fine sheen and the masculine radiance lend a very high-value character to the fabric. Seen from a distance, it recalls a tweed with dogstooth pattern. Closer inspection reveals the optical illusion, as one recognises a four-colour Jacquard pattern. The material is described by the panel as a “world fabric”, an ideal accompaniment for timeless classic furnishings – in both private and especially contract sectors.

Rubelli: Article RUSKIN

Silken feel, elegant sheen, wonderful drape – this was the spontaneous and unanimous verdict of the panel on damask Ruskin from Rubelli. The special fascination comes from the design, however, presenting a classic Renaissance ornament that seems to be in dissolution. The impression is heightened by the iridescent colouring. The fabric could find use in the private residential sector or in high-end hotels, where its dramatic impact would come to play.

Stotz: Article 6887.14 TECHNO 

Techno has an interesting and irregular two-tone appearance, where two complementary colours are twisted together into a single yarn. In addition – and the name does it justice here – it is calendered, giving a smooth lustrous effect. Its stability causes it to hang in fine waves, making it perfect for waved curtain tapes, a feature increasingly seen again in the contemporary milieu. A fabric perfect for use in private residences and in hotels.

Special Recognitions:

Baumann Dekor: Article 48513

This Baumann Dekor article represents a very elaborate weave. It has a picturesque effect, like transferring a portrait – perhaps a water colour – to fabric: a very elegant Jacquard that hangs beautifully. With its urban look, the fabric can be used in classic and contemporary milieus. The panel find particularly attractive its use as a contrast to modern building materials such as glass and concrete and judge it to be well suited to both contract and private sectors.

Fidivi: Article RUSTICO

In looks and feel Rustico seems like a woollen fabric, winning you over with its two-tone harmony. The irregularity in the patternn, which is part and parcel of natural materials, is achieved here by a weaving technique that reveals no repeat of pattern or recurring motif – the stripes seem purely coincidental, both in warp and weft. The fabric has a hand-woven appeal, fitting in with a rustic environment in private homes as well as in hotels and restaurants. Rustico can be used with furniture and as heavy curtaining.

Gaetano Rossini: Article 221399.01.00

This Gaetano Rossini article is a spacer fabric with the appearance of knitted material, presenting here, however, an almost closed surface, which sets it apart from familiar large-mesh knitted qualities. The fabric can well find use in the office sector, as wall covering for instance, its 3D construction supplying a sound-proofing function as well. The knitted material could also lend an exciting technical look to an upholstery fabric.

Nelen & Delbeke: Article TOVASA 35/50

Tovasa is a classic double weave, where a monofilament in the warp is combined with a fibre yarn in the weft. The fabric pattern takes up the moiré effect created by the double layer, reinforcing this even more. Against the light the extreme iridescence reveals fine depth. Overall the fabric has an effect of elegance and restraint – an impression heightened by the two harmonious shades of white. The material hangs beautifully and could well find use in hotels and especially in private residences.

 

Sahco: Article 2618-11 TUSSAH

Tussah has a false-plain effect with a fine, silk-like appeal that is particularly striking. It demonstrates successfully how a wild silk look can be created with polyester yarns. The fabric hangs splendidly, the impression of lavish volume enhanced by the 3D effect of the wave pattern. In widths of 316 cm it offers scope for a great variety of applications in the private and contract markets.

Overview