In January the Heimtextil international trade fair took place in Frankfurt and for Trevira CS, its premium brand, Trevira presented a new marketing concept to top customers and trade press representatives. The fibre manufacturer from Germany will be supporting its customers even more strongly, with the aim to expand, on a global basis, their brand for permanently flame retardant textiles, which is particularly well known in the contract sector.
Key aspects of the concept are new additional measures to protect the brand and to increase market awareness. The main focus, however, is on further improvement of the traditionally close relationships with customers, as Anke Vollenbröker, head of Marketing, explains: “Trevira CS stands as a trademark for the textile fabric and with every new collection it is our customers that give the brand significance. If we want to expand our product even more, then the best way to do this is to support our partners at the separate processing stages to bring their Trevira CS products to market successfully, and that means on a world-wide basis as well.”
