The unusual design of the stand aims to communicate messages with a long lasting effect. “In place of the rather factual product presentation, which has up until now been customary, we wished to do the unexpected with our presentation and set a clear sign“, explains Trevira’s Head of Marketing, Anke Vollenbröker. “Our aim here is to show interior designers and furnishers particularly, how versatilely Trevira CS textiles meet the demands of modern office interiors – be it as “problem solvers” when it comes to improving room acoustics, or as furnishing elements with strong design and high textile performance”.
The various facets of the exhibition display the huge range of possibilities that the participating manufacturers have already created with their Trevira CS products.
Fidivi for instance is showing a great variety of fabrics in an all-over cushion installation, in the Pugi house there is a display of materials with a wink in oversized embroidery frame strips and Baumann Dekor has an oversized lamp bursting the house dimensions.
In the Casalegno Tendaggi house the visitor dives into a fabric labyrinth. On the acoustics theme Hohmann has the visitor strolling through a display of ear sculptures and Müller Zell offers the chance of a sound shower.
Other fabric suppliers have also contributed to the textile furnishings of the fair stand. Création Baumann, JAB Anstoetz, Mattes & Ammann and Silent Gliss are sponsors for the textile decoration of the two Trevira houses.
One of the two Trevira houses accommodates the reception and catering area, impressively showing in the background how printed fabrics can provide depth to a room. The second Trevira house presents the variety of Trevira CS collections, with samples from 15 fabric suppliers. Here too the design mirrors the office theme – the fabric samples are displayed on a collection of 230 clip boards. For the design of the lounge area in the centre of “Trevira City” 23 further fabric samples, provided by ten suppliers, have been used.
„Trevira City“ stands as a meeting place for ideas, as a melting pot for innovation and as a place at which and about which people speak. This is supported by a daily performance, when a “real“ cloud hovers over “Trevira City”. This striking image is to be both eye-catcher and symbol: textile ideas, condensed in the Trevira “Cloud” for all who create modern working spaces.