Trevira CS Square with ten fabric partners and many new products
As is now the custom, Trevira has returned to Brussels in 2015 again, joining with customers to present the latest Trevira CS products at MoOD.
Currently positive factors are prevailing in the economic environment. Alongside core markets in Europe – primarily Germany, Italy and Turkey –, the focus for the fibre manufacturer in home textiles lies on global expansion of the premium brand Trevira CS, principally in the Middle East, Asia and North America.
Participation in special segment events, such as the Big Show in Oman, or Hospital Build in Dubai, is now just as much part of the firm schedule as special matchmaking events, like those for the hotel sector. In August Trevira participated as exhibitor at the Intertextile Home Textiles in Shanghai, using the occasion to arrange, together with European partners, the third Trevira CS China Day for architects and interior designers. The Trevira CS Jobber Day in New York is due in November, where European manufacturers will be able to present their collections to American fabric suppliers.
This is the third time now that there will be a Trevira CS Square at MoOD. This year ten fabric manufacturers will be showing with the fibre manufacturer on their joint stand. Italy is well represented with Boselli, FIDIVI, Pugi, Mario Cavelli, Piovano and Velvetex. In addition, Baumann Dekor, Engelbert Stieger, Müller Zell and Spandauer Velours have accepted the offer to make a joint appearance. Trevira’s yarn partners Lei-Tsu, Tintoria Sala and Vlnap will be at MoOD Yarns again.
The collective concept is well received by Trevira CS customers. In the words of Marco De Benedetti, International Sales Manager with new Trevira CS Silver Club Member Tessitura E. Boselli: “We were happy making our decision to participate at MoOD, and in October we will be at the Trevira CS Jobber Day too. We hope to see an expansion of Trevira’s offer, both with regard to events and also to products. This will enhance the cooperation of Boselli and Trevira, enabling us to extend our 100% Trevira CS collection to our mutual benefit – in so doing we will of course be aiming to attain the highest level in the Trevira CS Club.“
Giuseppe Vergnano, CEO of Gold Club Member FIDIVI, rates the opportunities offered by the Trevira CS Club highly. Alongside other services, the long-standing Trevira partner takes advantage of participating in important international events like MoOD or the Trevira CS Jobber Day: “Belonging to the Trevira CS Club means we can interact with national and international companies, widen our range of experience and continuously improve our performance.”
For Pietro Terragni, CEO of yarn manufacturer and Gold Club Member Lei Tsu, the Trevira CS Club and participation in joint events offer the opportunity to network with indirect customers as well: “An excellent atmosphere of cooperation, including the exchange of ideas, has developed between the participants. As a yarn finisher at the start of the supply chain, I find it particularly helpful that throughout the chain we now have good relations with suppliers at the other end of the chain, where there would normally be no direct contact between us“.
Anke Vollenbröker, director Marketing & Business Development: “With the Trevira CS Club we are using the particular opportunities offered by joint activities to highlight the latest developments in Trevira CS from top customers, in a quite concentrated fashion. Once again we are now experiencing at MoOD a whole series of exciting innovations. There is a huge range of yarn collections and special products, such as fancy yarns or spun-dyed yarns, which, taken with the high level of technology in weaving, circular and warp knitting, are delivering totally new looks and tremendous innovative powers. Developments that focus on haptic and acoustic properties also continue to play a large part. Knitted articles in decorative fabrics constitute a quite new area, and one that is extending the choice of flame retardant fabrics in textiles, picking up the trend towards handmade form in functional materials.
